where have all the tv viewers gone?

NOWHERE, fools.

are network execs REALLY that perplexed? are they "DEE DEE DEE!"?

answer: TIVO. DVR. re-runs. on demand. iTunes. oh and the fact that some networks STREAM ENTIRE EPISODES FROM THEIR WEBSITES. (c'mon geniuses... if you stream entire episodes from your website, why are you wondering why live tv viewership is falling?)

we're still watching, but we are no longer bound to the tube.

no one i know watches shows at their regular times anymore. well, none of my friends get home in time for prime time television.

i download south park and heroes episodes from iTunes, and i watch episodes on my iPod on my way to work.